crisis management

Flexibility and responsiveness as a competitive advantage in the pandemic

Olaf Steinhage in an exchange with Markus Lewe (Marriott International, Area Vice President Central Europe).
Marriott as the world’s largest hotel company on the current crisis situation: “What we are experiencing now are various crises coming together, at a speed that has broken over us like a tsunami. We have never experienced a dynamic, like in a free fall. (…) We are assuming a very slow but continuous rate of increase.”

How does Covid-19 affect the hotel industry?

Mag. Susanne Kraus-Winkler, chairwoman of the hotel industry association WKO, in conversation with partner Martin Schaffer, among other things, about the different moods as owners of hotel properties, hotel operators and industry representatives.

The development of the pandemic is unpredictable

In order for us all to become more digital, sustainable and green, policy needs to incentivize and link e.g. investment bonuses with Corona. Higher-value hotel categories currently work better than lower-value ones and why it is becoming increasingly difficult to forecast.

Family vacation in Covid times – successful implementation of operational Corona measures.

Entrepreneurs are becoming even more prudent and are planning on an increasingly short-term basis. Already demanding guests are becoming even more demanding with regard to health and hygiene in the business. The hotel industry in Germany and Austria will, depending on the concept, come out of the crisis with a black eye, but will not or does not want to be a profit driver of the Corona crisis.

Scroll to Top