Strategy
With tailored corporate and portfolio strategies, we ensure the long-term value growth of your hotel real estate or hotel business. Our international team of specialists – with a proven track record and a unique, cross-sector network – identifies growth potential, develops future-oriented strategies and guarantees the increase of your EBITDA and ROI.
Feasibility Studies
Our feasibility studies provide crucial insights into the viability of hotel projects. Using robust market data, competition analyses and statistical evaluation, we determine the optimal positioning of your hotel real estate or portfolio. This delivers the perfect foundation for informed investment decisions and the maximisation of your asset’s return.
Hotel Valuations
Our hotel real estate valuations, conducted in line with RICS standards (DCF method, income approach), provide a precise analysis of value, highlighting the full potential of your property. The value of your asset is determined taking into account current market trends, location factors and operational performance. This enables well-founded decisions to be made when buying, selling, renovating or strategically planning and helps illustrate the market value of your hotel property.
Sustainability & ESG
Sustainability and ESG are central to investment decisions. Our team supports you in meeting the ESG taxonomy standards of tomorrow, ensuring that your real estate and project plans are fully compliant and future-proof. With our partners, we have developed a dedicated ESG audit tool specifically for hotel real estate, enabling owners and operators to efficiently meet regulatory requirements and manage risks precisely.
ESG Audit
An ESG audit allows you to identify strengths and minimise risks. Operators benefit from targeted ESG optimisation, hile owners can assess their portfolios based on ESG factors and identify value enhancement potential. Our comprehensive analysis covers all levels of corporate and real estate management, supporting the integration of ESG and helping you efficiently fulfil regulatory requirements.
ESG Strategy Development
Developing an ESG strategy gives operators a clear roadmap for achieving their sustainability goals, including the definition of resources, responsibilities and specific actionable steps. For owners, our ESG Strategy Development opens the door to a comprehensive sustainability plan for the entire real estate portfolio, featuring clear targets for decarbonisation, for increasing operational energy efficiency, and compliance with EU taxonomy standards.
„Our collaboration with mrp hotels has always been marked by mutual respect and professionalism. We especially value their deep industry expertise, which aligns perfectly with our strategic goals as Austria’s largest city hotel operator. We look forward to continuing this valuable partnership.“
Martin Winkler, CEO | Österreichisches Verkehrsbüro
We know the European hotel business.
And the hotel business knows us.
Review and Outlook – Hotel Industry in Germany and Europe
New ways of ESG
New ways of ESG für die Hotellerie
Our Strategy & Advisory Expert Martin Schaffer
Managing Partner with over 20 years of experience in management consulting, Martin Schaffer is a sought-after speaker, industry expert, and investor as well as operator of several hotels across Europe. At mrp hotels, Martin Schaffer is particularly responsible for the areas of strategy development and the reorganisation of hotel projects.
There’s More We Can Do | mrp hotels Service Portfolio
Asset Management
Digitalisation, Revenue & Distribution
Investment Management
TSA
Operator Search & Interim Management
