{"id":9862,"date":"2022-07-05T11:20:29","date_gmt":"2022-07-05T09:20:29","guid":{"rendered":"https:\/\/mrp-hotels.com\/a-rollercoaster-of-emotions-for-hotel-operators\/"},"modified":"2022-07-05T11:22:18","modified_gmt":"2022-07-05T09:22:18","slug":"a-rollercoaster-of-emotions-for-hotel-operators","status":"publish","type":"post","link":"https:\/\/mrp-hotels.com\/en\/a-rollercoaster-of-emotions-for-hotel-operators\/","title":{"rendered":"A rollercoaster of emotions for hotel operators"},"content":{"rendered":"<h2 class=\"has-text-color has-medium-font-size wp-block-heading\" style=\"color:#ad9a62\"><strong>SITUATION FOR HOTEL OPERATORS BEFORE CORONA<\/strong><\/h2>\n\n\n\n<p>Hotel operators were considered a <strong>growth industry<\/strong> worldwide until the beginning of 2020. In the past 20 to 30 years, exclusively growth has been recorded &#x2013; a tenant and financing could be found for (almost) every hotel project.<\/p>\n\n\n\n<p>The operator who could offer the highest fixed rent &#x2013; and secure it to some extent &#x2013; won the contract. New <strong>products<\/strong>, new <strong>operators<\/strong> and increasingly strong tourist hotspots (urban and rural) have led to a <strong>record number of investments and transactions<\/strong>. Lessees have often outbid each other on (fixed) leases to expand their market share. In making offers, they priced in a significant <strong>market growth<\/strong> that dominated at the time, which &#x2013; contrary to expectations &#x2013; is no longer occurring in many places today.<\/p>\n\n\n\n<p>Until 2019, the <strong>risk<\/strong> in growing and simultaneously established markets was often <strong>manageable<\/strong>. A pandemic and a complete closure of hotel operations could not have been expected.<\/p>\n\n\n\n<div style=\"height:55px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-color has-medium-font-size wp-block-heading\" style=\"color:#ad9a62\"><strong>BEHAVIOUR DURING THE PANDEMIC<\/strong><\/h2>\n\n\n\n<p>The lockdowns on the back of <strong>the Corona pandemic<\/strong> led to a <strong>state of shock<\/strong>. Operators were in <strong>survival mode<\/strong> and solely concerned with <strong>ensuring<\/strong> their <strong>liquidity.<\/strong> Renegotiating or suspending leases and filling out short-time work applications were at the forefront. In addition, head offices were shut down and in some cases development departments were closed. Operators were faced with massive &#x2018;<strong>cash burning<\/strong>&#x2019;. The last resort for survival was often to accept expensive <strong>government guarantees<\/strong> or to bring <strong>new investors<\/strong> on board, who now expect a high <a class=\"glossaryLink\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Return&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;!-- wp:paragraph --&amp;gt;\n&amp;lt;p&amp;gt;In finance and real estate, return refers to the income generated by an investment in relation to the capital invested. It is usually expressed as a percentage and serves as a key indicator for assessing the profitability of an investment. A high return indicates a profitable investment, while a low return may indicate potential for optimization or risks.&amp;lt;\/p&amp;gt;\n&amp;lt;!-- \/wp:paragraph --&amp;gt;&lt;\/div&gt;\" href=\"https:\/\/mrp-hotels.com\/en\/hotel-glossar\/return\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">return<\/a> on the capital invested.<\/p>\n\n\n\n<p>Even before the outbreak of the Corona pandemic, international players increasingly relied on <strong>franchise agreements<\/strong>; management and lease agreements took a back seat for these companies. White label operators were interposed. Many of these are now &#x2018;shaky candidates&#x2019; and, in the event of a sale, bring with them a penalty discount on the <a class=\"glossaryLink\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Exit Yield&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;div class=&amp;quot;cmtt_meaning_label&amp;quot;&amp;gt;1&amp;lt;\/div&amp;gt;&amp;lt;!-- wp:paragraph {&amp;quot;translatedWithWPMLTM&amp;quot;:&amp;quot;1&amp;quot;} --&amp;gt;\n&amp;lt;p&amp;gt;The exit yield is used to assess the expected return on an investment, particularly with regard to the timing of the exit or sale of the investment. It indicates how much profit an investor can expect in relation to the debt capital invested.&amp;lt;\/p&amp;gt;\n&amp;lt;!-- \/wp:paragraph --&amp;gt;&amp;lt;div&amp;gt;&amp;lt;div class=&amp;quot;cmtt_meaning_label&amp;quot;&amp;gt;2&amp;lt;\/div&amp;gt;&amp;lt;!-- wp:paragraph --&amp;gt;\n&amp;lt;p&amp;gt;Die Exit Yield wird verwendet, um die erwartete Rendite eines Investments zu bewerten, insbesondere im Hinblick auf den Zeitpunkt des Ausstiegs oder Verkaufs des Investments. Sie gibt an, wie viel Gewinn ein Investor im Verh&#xE4;ltnis zum eingesetzten Fremdkapital erwarten kann.&amp;lt;\/p&amp;gt;\n&amp;lt;!-- \/wp:paragraph --&amp;gt;&amp;lt;\/div&amp;gt;&lt;\/div&gt;\" href=\"https:\/\/mrp-hotels.com\/en\/hotel-glossar\/exit-yield\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">exit yield<\/a> due to the increased risk.<\/p>\n\n\n\n<p><strong>Collateral and guarantees<\/strong> have become even more important than before. <strong>Fixed leases<\/strong> are <strong>avoided<\/strong> by operators where possible, yet they are essential for many (institutional) investors and banks. Only a few companies are currently able to <a class=\"glossaryLink\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Deposit&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;div class=&amp;quot;cmtt_meaning_label&amp;quot;&amp;gt;1&amp;lt;\/div&amp;gt;&amp;lt;!-- wp:paragraph --&amp;gt;\n&amp;lt;p&amp;gt;The term &#x2018;deposit&#x2019; refers to the advance payment required for a hotel stay. The hotel has the option of requesting a deposit when the reservation is made &#x2013; a fixed percentage throughout the year or the total amount for special rates.&amp;lt;\/p&amp;gt;\n&amp;lt;!-- \/wp:paragraph --&amp;gt;&amp;lt;div&amp;gt;&amp;lt;div class=&amp;quot;cmtt_meaning_label&amp;quot;&amp;gt;2&amp;lt;\/div&amp;gt;&amp;lt;!-- wp:paragraph --&amp;gt;\n&amp;lt;p&amp;gt;Der Begriff &amp;quot;&amp;lt;strong&amp;gt;Deposit&amp;lt;\/strong&amp;gt;&amp;quot; bezeichnet die zu hinterlegende Anzahlung f&#xFC;r einen Hotelaufenthalt. Das Hotel hat die M&#xF6;glichkeit, eine Anzahlung bei Reservierungsabschluss zu verlangen &#x2013; einen festgelegten Anteil ganzj&#xE4;hrig oder bei Sonderraten die Gesamtsumme.&amp;lt;\/p&amp;gt;\n&amp;lt;!-- \/wp:paragraph --&amp;gt;&amp;lt;\/div&amp;gt;&lt;\/div&gt;\" href=\"https:\/\/mrp-hotels.com\/en\/hotel-glossar\/deposit\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">deposit<\/a> the required guarantees &#x2013; however, they cannot conclude lease agreements for all hotels available on the market. Bankable operators are becoming rarer.<\/p>\n\n\n\n<div style=\"height:55px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-color has-medium-font-size wp-block-heading\" style=\"color:#ad9a62\"><strong>SITUATION TODAY<\/strong><\/h2>\n\n\n\n<p><strong>Staying &#x2018;bankable&#x2019;<\/strong> is the new goal of many operating companies. Companies need to ensure their financing capability in order to a) secure &#x2018;survival&#x2019; in a yet volatile market environment and b) at the same time obtain new bank guarantees in order to be able to push ahead with development.<\/p>\n\n\n\n<p>The preparation and assessment of <strong>business plans<\/strong> is considered a challenge, as many parameters change quickly. The selection of the operator is more difficult than ever, as many operating companies still prove to be a black box. The strong increase in rents in the coming year will further drive the selection process.<\/p>\n\n\n\n<p>The market suggests consolidation in the future. Those that can grow unencumbered by old leases and show good performances under current challenges and market conditions will remain the focus of investors.<\/p>\n\n\n\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"9864\" src=\"https:\/\/mrp-hotels.com\/wp-content\/uploads\/2022\/07\/Betreibergesellschaften_DE_EN-5-1024x1024.jpg\" alt=\"Situation before Corona\" class=\"wp-image-9864\" srcset=\"https:\/\/mrp-hotels.com\/wp-content\/uploads\/2022\/07\/Betreibergesellschaften_DE_EN-5-1024x1024.jpg 1024w, https:\/\/mrp-hotels.com\/wp-content\/uploads\/2022\/07\/Betreibergesellschaften_DE_EN-5-300x300.jpg 300w, https:\/\/mrp-hotels.com\/wp-content\/uploads\/2022\/07\/Betreibergesellschaften_DE_EN-5-150x150.jpg 150w, https:\/\/mrp-hotels.com\/wp-content\/uploads\/2022\/07\/Betreibergesellschaften_DE_EN-5-768x768.jpg 768w, https:\/\/mrp-hotels.com\/wp-content\/uploads\/2022\/07\/Betreibergesellschaften_DE_EN-5.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"9866\" src=\"https:\/\/mrp-hotels.com\/wp-content\/uploads\/2022\/07\/Betreibergesellschaften_DE_EN-6-1024x1024.jpg\" alt=\"Situation during the Pandemic\" class=\"wp-image-9866\" srcset=\"https:\/\/mrp-hotels.com\/wp-content\/uploads\/2022\/07\/Betreibergesellschaften_DE_EN-6-1024x1024.jpg 1024w, https:\/\/mrp-hotels.com\/wp-content\/uploads\/2022\/07\/Betreibergesellschaften_DE_EN-6-300x300.jpg 300w, https:\/\/mrp-hotels.com\/wp-content\/uploads\/2022\/07\/Betreibergesellschaften_DE_EN-6-150x150.jpg 150w, https:\/\/mrp-hotels.com\/wp-content\/uploads\/2022\/07\/Betreibergesellschaften_DE_EN-6-768x768.jpg 768w, https:\/\/mrp-hotels.com\/wp-content\/uploads\/2022\/07\/Betreibergesellschaften_DE_EN-6.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"9868\" src=\"https:\/\/mrp-hotels.com\/wp-content\/uploads\/2022\/07\/Betreibergesellschaften_DE_EN-7-1024x1024.jpg\" alt=\"Situation today\" class=\"wp-image-9868\" srcset=\"https:\/\/mrp-hotels.com\/wp-content\/uploads\/2022\/07\/Betreibergesellschaften_DE_EN-7-1024x1024.jpg 1024w, https:\/\/mrp-hotels.com\/wp-content\/uploads\/2022\/07\/Betreibergesellschaften_DE_EN-7-300x300.jpg 300w, https:\/\/mrp-hotels.com\/wp-content\/uploads\/2022\/07\/Betreibergesellschaften_DE_EN-7-150x150.jpg 150w, https:\/\/mrp-hotels.com\/wp-content\/uploads\/2022\/07\/Betreibergesellschaften_DE_EN-7-768x768.jpg 768w, https:\/\/mrp-hotels.com\/wp-content\/uploads\/2022\/07\/Betreibergesellschaften_DE_EN-7.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><\/figure>\n<\/figure>\n\n\n\n<div style=\"height:74px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Do you need support with your hotel property? Then you&#x2019;ve come to the right place!<\/p>\n\n\n\n<p><a href=\"https:\/\/mrp-hotels.com\/en\/services\/\"><em>Here<\/em><\/a> you will find a detailed breakdown of our services. <a href=\"https:\/\/mrp-hotels.com\/en\/services\/\"><em>Discover out services now!<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hotel operators were considered a growth industry worldwide until the beginning of 2020. In the past 20 to 30 years, exclusively growth has been recorded &#8211; a tenant and financing could be found for (almost) every hotel project.<\/p>\n","protected":false},"author":11,"featured_media":9643,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[185,179],"tags":[197,210,640],"leistungen":[],"class_list":["post-9862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mrp-hub-en","category-news-en","tag-corona-en","tag-hotel-en","tag-hotel-operators"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>mrp hotels | A rollercoaster for hotel operators<\/title>\n<meta name=\"description\" content=\"The Corona pandemic has confronted operating companies with entirely new challenges. 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