{"id":39933,"date":"2026-05-07T15:27:01","date_gmt":"2026-05-07T13:27:01","guid":{"rendered":"https:\/\/mrp-hotels.com\/?p=39933"},"modified":"2026-06-15T15:28:53","modified_gmt":"2026-06-15T13:28:53","slug":"press-release-active-hotel-asset-management-becomes-a-critical-success-factor-in-a-volatile-market-environment","status":"publish","type":"post","link":"https:\/\/mrp-hotels.com\/en\/press-release-active-hotel-asset-management-becomes-a-critical-success-factor-in-a-volatile-market-environment\/","title":{"rendered":"Press Release: Active Hotel Asset Management Becomes a Critical Success Factor in a Volatile Market Environment"},"content":{"rendered":"<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">mrp hotels quarterly with Erste Group, LLB Immo KAG, Lindner Hotel Group and Livory Capital<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Geopolitical uncertainty, rising costs and shifting demand are putting pressure on operators and investors<\/li>\n\n\n\n<li>Budget and <a class=\"glossaryLink\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Serviced Apartment&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;div class=&amp;quot;cmtt_meaning_label&amp;quot;&amp;gt;1&amp;lt;\/div&amp;gt;&amp;lt;!-- wp:paragraph --&amp;gt;\n&amp;lt;p&amp;gt;A serviced apartment is a furnished accommodation designed for short- or long-term stays and offering hotel-like services. These apartments combine the advantages of a private apartment with the comfort of a hotel. Typical features of a serviced apartment include a fully equipped kitchen or kitchenette for self-catering, regular cleaning service, flexible rental periods, and hotel-like additional services such as a reception desk, fitness area, or laundry service (depending on the provider).&amp;lt;\/p&amp;gt;\n&amp;lt;!-- \/wp:paragraph --&amp;gt;&amp;lt;div&amp;gt;&amp;lt;div class=&amp;quot;cmtt_meaning_label&amp;quot;&amp;gt;2&amp;lt;\/div&amp;gt;&amp;lt;!-- wp:paragraph --&amp;gt;\n&amp;lt;p&amp;gt;Ein Serviced Apartment ist eine m&#xF6;blierte Unterkunft, die f&#xFC;r kurz- oder langfristige Aufenthalte konzipiert ist und hotel&#xE4;hnliche Dienstleistungen bietet. Diese Apartments kombinieren die Vorteile einer privaten Wohnung mit dem Komfort eines Hotels. Typische Merkmale eines Serviced Apartments sind eine voll ausgestattete K&#xFC;che oder Kitchenette f&#xFC;r Selbstverpflegung, regelm&#xE4;&#xDF;iger Reinigungsservice, flexible Mietdauer sowie hotel&#xE4;hnliche Zusatzleistungen wie Rezeption, Fitnessbereich oder W&#xE4;scheservice (je nach Anbieter).&amp;lt;\/p&amp;gt;\n&amp;lt;!-- \/wp:paragraph --&amp;gt;&amp;lt;\/div&amp;gt;&lt;\/div&gt;\" href=\"https:\/\/mrp-hotels.com\/en\/hotel-glossar\/serviced-apartment\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">serviced apartment<\/a> products remain stable, while full-service hotels are facing increasing challenges<\/li>\n\n\n\n<li>Asset management is evolving into a key steering function across the entire hotel lifecycle<\/li>\n\n\n\n<li>Operational efficiency, flexibility and partnership-based collaboration are decisive for commercial success<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Berlin\/Vienna, 7 May 2026.<\/strong> Active asset management is increasingly becoming the deciding factor for the success or failure of hotel real estate in the current market environment. This was the key takeaway from the latest &ldquo;mrp hotels quarterly&rdquo;. During the webinar, Martin Schaffer, Managing Partner at mrp hotels, and Hannah Struck, Senior Asset Manager &amp; Consultant at mrp hotels, discussed the industry&rsquo;s current challenges and strategic priorities with Rainer Singer, Head of Major Markets &amp; Credit Research at Erste Group, Michael Schoppe, Managing Director at LLB Immo KAG, Henning Schneekloth-Pl&ouml;ger, Vice President <a class=\"glossaryLink\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Portfolio&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;div class=&amp;quot;cmtt_meaning_label&amp;quot;&amp;gt;1&amp;lt;\/div&amp;gt;&amp;lt;!-- wp:paragraph --&amp;gt;\n&amp;lt;p&amp;gt;In the hotel industry, the term portfolio refers to all hotels belonging to a hotel group, chain, or operator. It encompasses various categories of hotels, which may differ in terms of location, brand, star rating, target group, or concept. A hotel portfolio can include owned hotels, franchise hotels, and management contracts. A hotel company&amp;#039;s portfolio provides insight into its market strategy, target audience, and diversification. A well-balanced portfolio strategy helps minimize economic risks and meet the needs of different guests.&amp;lt;\/p&amp;gt;\n&amp;lt;!-- \/wp:paragraph --&amp;gt;&amp;lt;div&amp;gt;&amp;lt;div class=&amp;quot;cmtt_meaning_label&amp;quot;&amp;gt;2&amp;lt;\/div&amp;gt;&amp;lt;!-- wp:paragraph --&amp;gt;\n&amp;lt;p&amp;gt;In der Hotellerie bezeichnet der Begriff Portfolio die Gesamtheit der Hotels, die zu einer Hotelgruppe, -kette oder einem Betreiber geh&#xF6;ren. Es umfasst verschiedene Kategorien von Hotels, die sich nach Standort, Marke, Sterneklassifizierung, Zielgruppe oder Konzept unterscheiden k&#xF6;nnen. Ein Hotelportfolio kann eigene Hotels, Franchise-Hotels und Managementvertr&#xE4;ge beinhalten. Das Portfolio eines Hotelunternehmens gibt Aufschluss &#xFC;ber dessen Marktstrategie, Zielgruppenansprache und Diversifikation. Eine gut ausgewogene Portfolio-Strategie hilft, wirtschaftliche Risiken zu minimieren und verschiedene G&#xE4;stebed&#xFC;rfnisse abzudecken.&amp;lt;\/p&amp;gt;\n&amp;lt;!-- \/wp:paragraph --&amp;gt;&amp;lt;\/div&amp;gt;&lt;\/div&gt;\" href=\"https:\/\/mrp-hotels.com\/en\/hotel-glossar\/portfolio\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Portfolio<\/a> &amp; Asset Management at Lindner Hotel Group, and Christian Habermann, Fund Manager at Livory Capital.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The discussion focused on how hotel real estate can be actively managed under changing market conditions. <a class=\"glossaryLink\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Performance&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;div class=&amp;quot;cmtt_meaning_label&amp;quot;&amp;gt;1&amp;lt;\/div&amp;gt;&amp;lt;!-- wp:paragraph --&amp;gt;\n&amp;lt;p&amp;gt;In the hotel industry, the term &amp;quot;performance&#x201D; refers to the overall performance of a hotel or hotel chain in terms of various operational and economic indicators. These include, among other things, revenue (income from guest accommodation, restaurants, events, and other services offered), occupancy rate (the percentage of available rooms that have actually been booked), average room rate\/average daily rate (the average price guests pay for an overnight stay), or RevPAR\/revenue per available room. A hotel&amp;#039;s performance is used to evaluate the success of the business, make strategic decisions, and identify potential for improvement. It is a decisive factor in a hotel&amp;#039;s competitiveness and depends on internal and external factors such as service quality, market conditions, and marketing strategies.&amp;lt;\/p&amp;gt;\n&amp;lt;!-- \/wp:paragraph --&amp;gt;&amp;lt;div&amp;gt;&amp;lt;div class=&amp;quot;cmtt_meaning_label&amp;quot;&amp;gt;2&amp;lt;\/div&amp;gt;&amp;lt;!-- wp:paragraph --&amp;gt;\n&amp;lt;p&amp;gt;In der Hotellerie bezeichnet der Begriff Performance die Gesamtleistung eines Hotels oder einer Hotelkette im Hinblick auf verschiedene betriebliche und wirtschaftliche Kennzahlen. Dazu z&#xE4;hlen unter anderem der Umsatz (die Einnahmen aus der Beherbergung von G&#xE4;sten, Restaurants, Events und anderen angebotenen Dienstleistungen), die Belegungsrate (der Prozentsatz der verf&#xFC;gbaren Zimmer, die tats&#xE4;chlich gebucht wurden), der durchschnittliche Zimmerpreis\/Average Daily Rate (der durchschnittliche Preis, den G&#xE4;ste f&#xFC;r eine &#xDC;bernachtung zahlen) oder RevPAR\/Revenue per Available Room. Die Performance eines Hotels wird genutzt, um den Erfolg des Betriebs zu bewerten, strategische Entscheidungen zu treffen und Verbesserungspotenziale zu erkennen. Sie ist ein entscheidender Faktor f&#xFC;r die Wettbewerbsf&#xE4;higkeit eines Hotels und h&#xE4;ngt von internen und externen Faktoren wie Servicequalit&#xE4;t, Marktbedingungen und Marketingstrategien ab.&amp;lt;\/p&amp;gt;\n&amp;lt;!-- \/wp:paragraph --&amp;gt;&amp;lt;\/div&amp;gt;&lt;\/div&gt;\" href=\"https:\/\/mrp-hotels.com\/en\/hotel-glossar\/performance\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Performance<\/a> is no longer driven by demand alone, but increasingly by the ability to manage costs, operations and strategy in a targeted way.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#x201C;Today, it is no longer enough to focus solely on rent. Asset management means continuously analysing a hotel&#x2019;s performance and strategic positioning, creating transparency around its economic development and, where necessary, providing targeted impetus,&#x201D; says Martin Schaffer.<\/p>\n\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Uncertain Market Conditions Increase the Need for Action<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The economic environment remains challenging. Rising energy prices, geopolitical tensions and subdued consumer spending continue to shape the market. Rainer Singer describes the situation as follows: &#x201C;We are operating in a highly dynamic environment in which underlying conditions are changing almost daily.&#x201D; The outlook for monetary policy also remains uncertain. &#x201C;The longer the crisis continues, the more likely interest rate increases become,&#x201D; says Singer. For asset managers, this means that strategies must be reviewed continuously and adjusted at short notice where required.<\/p>\n\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Key Metrics Show Growth &#x2014; but at the Expense of Margins<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A look at the portfolio analysed by mrp hotels, comprising around 20 hotels in the DACH region, illustrates current market developments: demand remains stable, but profitability is coming under increasing pressure. In the first quarter of 2026, occupancy rose by 2.3 percent year-on-year, while average daily rate increased by just 1.0 percent. <a class=\"glossaryLink\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;RevPAR&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;div class=&amp;quot;cmtt_meaning_label&amp;quot;&amp;gt;1&amp;lt;\/div&amp;gt;&amp;lt;!-- wp:paragraph --&amp;gt;\n&amp;lt;p&amp;gt;The abbreviation RevPAR stands for &amp;quot;revenue per available room&#x201D; and describes a business indicator used to assess the revenue per available room of a business. RevPAR is calculated by multiplying the ADR by the OCC.&amp;lt;\/p&amp;gt;\n&amp;lt;!-- \/wp:paragraph --&amp;gt;&amp;lt;div&amp;gt;&amp;lt;div class=&amp;quot;cmtt_meaning_label&amp;quot;&amp;gt;2&amp;lt;\/div&amp;gt;&amp;lt;!-- wp:paragraph --&amp;gt;\n&amp;lt;p&amp;gt;Die Abk&#xFC;rzung RevPAR steht f&#xFC;r den englischen Ausdruck &amp;quot;Revenue per available room&amp;quot; und beschreibt eine betriebswirtschaftliche Kennzahl, um den Zimmerumsatz je verf&#xFC;gbarem Zimmer eines Betriebs zu beurteilen. Der RevPAR wird durch Multiplikation der ADR mit der OCC berechnet.&amp;lt;\/p&amp;gt;\n&amp;lt;!-- \/wp:paragraph --&amp;gt;&amp;lt;\/div&amp;gt;&lt;\/div&gt;\" href=\"https:\/\/mrp-hotels.com\/en\/hotel-glossar\/revpar\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">RevPAR<\/a>, or revenue per available room, grew by 3.4 percent, driven primarily by higher occupancy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#x201C;The focus was clearly on volume rather than rate. Guests have become significantly more price-sensitive,&#x201D; explains Hannah Struck. At the same time, costs continue to rise. While <a class=\"glossaryLink\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;GOPPAR&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;div class=&amp;quot;cmtt_meaning_label&amp;quot;&amp;gt;1&amp;lt;\/div&amp;gt;&amp;lt;!-- wp:paragraph {&amp;quot;translatedWithWPMLTM&amp;quot;:&amp;quot;1&amp;quot;} --&amp;gt;\n&amp;lt;p&amp;gt;GOPPAR (= Gross Operating Profit per Available Room) refers to gross operating profit per available room. It is an important KPI used for revenue management.&amp;lt;\/p&amp;gt;\n&amp;lt;!-- \/wp:paragraph --&amp;gt;&amp;lt;div&amp;gt;&amp;lt;div class=&amp;quot;cmtt_meaning_label&amp;quot;&amp;gt;2&amp;lt;\/div&amp;gt;&amp;lt;!-- wp:paragraph --&amp;gt;\n&amp;lt;p&amp;gt;GOPPAR (= Gross Operating Profit per Available Room) bezieht sich auf den Bruttobetriebsgewinn pro verf&#xFC;gbarem Zimmer. Es handelt sich um einen wichtigen KPI, der f&#xFC;r das Revenue Management verwendet wird.&amp;lt;\/p&amp;gt;\n&amp;lt;!-- \/wp:paragraph --&amp;gt;&amp;lt;\/div&amp;gt;&lt;\/div&gt;\" href=\"https:\/\/mrp-hotels.com\/en\/hotel-glossar\/goppar\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">GOPPAR<\/a>, or gross operating profit per available room, increased by 3 percent, energy and labour costs continue to weigh noticeably on margins. Struck adds: &#x201C;Profitability remains a central issue. In particular, the cost side is moving back into sharper focus against the backdrop of the current geopolitical situation and rising oil prices.&#x201D;<\/p>\n\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Demand Is Shifting &#x2014; Flexibility Becomes Critical<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Demand for hotel rooms across all segments is not collapsing, but it is changing significantly. Travel is being planned at shorter notice, regional destinations are gaining in importance, while some international connections are coming under pressure. &#x201C;We are not seeing a classic decline in demand, but rather a volatility booster,&#x201D; says Henning Schneekloth-Pl&#xF6;ger. &#x201C;For asset management, this means that markets, target groups and distribution channels need to be actively managed &#x2014; and in much shorter cycles than before.&#x201D;<\/p>\n\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Segment Differences Are Becoming More Pronounced<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hotel market performance is increasingly dependent on segment. &#x201C;The budget segment is currently performing clearly better than traditional four-star hotels,&#x201D; says Michael Schoppe. In a market environment shaped by cost and labour pressures, budget and economy hotels as well as serviced apartments with lean service structures are benefiting in particular. &#x201C;Classic full-service hotels, by contrast, are under significantly greater pressure than they were just a few years ago,&#x201D; adds Schneekloth-Pl&#xF6;ger.<\/p>\n\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Asset Management Becomes More Operational and More Central<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The demands placed on asset management are increasing significantly. In addition to strategic responsibilities, operational issues are moving further into focus. &#x201C;Hotels that are willing to adapt their concepts and become more flexible operationally are navigating the current environment much more successfully,&#x201D; says Struck.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At the same time, collaboration between owners and operators is becoming increasingly important. Transparency and regular dialogue are becoming decisive success factors, Schoppe notes. He emphasises: &#x201C;A structured and open dialogue between owner and operator is indispensable today.&#x201D;<\/p>\n\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Investment Is Necessary &#x2014; but Execution Remains Challenging<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Despite clearly identified areas for action, investments are often postponed, particularly in energy efficiency. Christian Habermann sees this as a structural issue: &#x201C;Especially in the current market phase, we often see economically sensible investments not being implemented because owners and operators are pursuing different interests. This makes it all the more important to develop measures jointly and to create partnership-based solutions. Only when both sides pull in the same direction can the economic potential of an asset be sustainably unlocked.&#x201D;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At the same time, the industry remains in a state of constant adjustment. &#x201C;We have been operating in crisis mode for years &#x2014; and that forces us to become significantly more agile,&#x201D; says Schneekloth-Pl&#xF6;ger.<\/p>\n\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion: Asset Management as an Active Value Driver<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">&#x201C;In an increasingly volatile market environment, active asset management is becoming the decisive value driver for hotel real estate. Rising costs, uncertain demand and structural shifts can no longer be absorbed passively. They require clear strategic decisions, operational intervention and close alignment between owner and operator interests. Today, asset management is the key lever for positioning hotels in an economically stable and future-proof way. Success is no longer determined by market developments alone, but by the quality of management and control,&#x201D; Martin Schaffer concludes.<\/p>\n\n\n\n<div style=\"height:89px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">A recording of the online panel (in German) is available via the following link:<br><a href=\"https:\/\/www.linkedin.com\/events\/7451929363509391360?viewAsMember=true\">https:\/\/www.linkedin.com\/events\/7451929363509391360?viewAsMember=true<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>mrp hotels quarterly with Erste Group, LLB Immo KAG, Lindner Hotel Group and Livory Capital Berlin\/Vienna, 7 May 2026. Active asset management is increasingly becoming the deciding factor for the success or failure of hotel real estate in the current market environment. This was the key takeaway from the latest \u201cmrp hotels quarterly\u201d. During the [&hellip;]<\/p>\n","protected":false},"author":2362,"featured_media":39611,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[185,626,629,179,184],"tags":[],"leistungen":[],"class_list":["post-39933","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mrp-hub-en","category-mrp-presseartikel-en-2","category-mrp-presseartikel-en-3","category-news-en","category-press-release"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Press Release: Active Hotel Asset Management Becomes a Critical Success Factor in a Volatile Market Environment - mrp hotels<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mrp-hotels.com\/en\/press-release-active-hotel-asset-management-becomes-a-critical-success-factor-in-a-volatile-market-environment\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Press Release: Active Hotel Asset Management Becomes a Critical Success Factor in a Volatile Market Environment - mrp hotels\" \/>\n<meta property=\"og:description\" content=\"mrp hotels quarterly with Erste Group, LLB Immo KAG, Lindner Hotel Group and Livory Capital Berlin\/Vienna, 7 May 2026. Active asset management is increasingly becoming the deciding factor for the success or failure of hotel real estate in the current market environment. This was the key takeaway from the latest \u201cmrp hotels quarterly\u201d. 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