{"id":39928,"date":"2026-06-15T15:03:33","date_gmt":"2026-06-15T13:03:33","guid":{"rendered":"https:\/\/mrp-hotels.com\/?p=39928"},"modified":"2026-06-15T15:06:02","modified_gmt":"2026-06-15T13:06:02","slug":"hotel-investment-market-trend-survey","status":"publish","type":"post","link":"https:\/\/mrp-hotels.com\/en\/hotel-investment-market-trend-survey\/","title":{"rendered":"Hotel Investment Market Trend Survey"},"content":{"rendered":"<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Hotel Real Estate Remains a Sought-After Asset Class Despite Challenging Market Conditions<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Latest mrp hotels trend survey among 42 real estate market participants 69 percent currently attach high or very high importance to hotel investments Around 45 percent expect the share of hotel investments in real estate portfolios to increase over the next three years Spain is seen as the market with the strongest investment momentum Financing and construction costs remain the key headwinds<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hotel investments continue to hold their ground as an attractive asset class despite elevated financing costs and economic uncertainty. This is the key finding of the latest trend survey conducted by mrp hotels among 42 real estate market participants, including investors, asset and investment managers, and real estate advisors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Respondents take a particularly positive view of the segment&#x2019;s long-term prospects: around 45 percent expect hotel investments to gain further importance over the next three years. At the same time, more than 90 percent consider hotels to be at least as attractive as, or more attractive than, other <a class=\"glossaryLink\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Asset Classes&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;!-- wp:paragraph --&amp;gt;\n&amp;lt;p&amp;gt;From a macroeconomic perspective, the term &#x2018;asset classes&#x2019; refers to a subdivision of asset segments in the financial market, such as securities, equities, funds, commodities or real estate. Within the real estate industry, individual segments are also differentiated according to parameters such as use, location, construction and\/or quality. Thus, residential and commercial properties with different types of use are generally distinguished.&amp;lt;\/p&amp;gt;\n&amp;lt;!-- \/wp:paragraph --&amp;gt;&lt;\/div&gt;\" href=\"https:\/\/mrp-hotels.com\/en\/hotel-glossar\/asset-classes\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">asset classes<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#x201C;The results clearly show that, despite economic uncertainty, hotel real estate is perceived as a resilient and future-proof component of institutional portfolios. Operator quality, location profile and flexible use concepts are moving increasingly into focus,&#x201D; says Martin Schaffer, Managing Director at mrp hotels.<\/p>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Market Position: Hotels Establish Themselves as a Strategic <a class=\"glossaryLink\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Portfolio&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;div class=&amp;quot;cmtt_meaning_label&amp;quot;&amp;gt;1&amp;lt;\/div&amp;gt;&amp;lt;!-- wp:paragraph --&amp;gt;\n&amp;lt;p&amp;gt;In the hotel industry, the term portfolio refers to all hotels belonging to a hotel group, chain, or operator. It encompasses various categories of hotels, which may differ in terms of location, brand, star rating, target group, or concept. A hotel portfolio can include owned hotels, franchise hotels, and management contracts. A hotel company&amp;#039;s portfolio provides insight into its market strategy, target audience, and diversification. A well-balanced portfolio strategy helps minimize economic risks and meet the needs of different guests.&amp;lt;\/p&amp;gt;\n&amp;lt;!-- \/wp:paragraph --&amp;gt;&amp;lt;div&amp;gt;&amp;lt;div class=&amp;quot;cmtt_meaning_label&amp;quot;&amp;gt;2&amp;lt;\/div&amp;gt;&amp;lt;!-- wp:paragraph --&amp;gt;\n&amp;lt;p&amp;gt;In der Hotellerie bezeichnet der Begriff Portfolio die Gesamtheit der Hotels, die zu einer Hotelgruppe, -kette oder einem Betreiber geh&#xF6;ren. Es umfasst verschiedene Kategorien von Hotels, die sich nach Standort, Marke, Sterneklassifizierung, Zielgruppe oder Konzept unterscheiden k&#xF6;nnen. Ein Hotelportfolio kann eigene Hotels, Franchise-Hotels und Managementvertr&#xE4;ge beinhalten. Das Portfolio eines Hotelunternehmens gibt Aufschluss &#xFC;ber dessen Marktstrategie, Zielgruppenansprache und Diversifikation. Eine gut ausgewogene Portfolio-Strategie hilft, wirtschaftliche Risiken zu minimieren und verschiedene G&#xE4;stebed&#xFC;rfnisse abzudecken.&amp;lt;\/p&amp;gt;\n&amp;lt;!-- \/wp:paragraph --&amp;gt;&amp;lt;\/div&amp;gt;&lt;\/div&gt;\" href=\"https:\/\/mrp-hotels.com\/en\/hotel-glossar\/portfolio\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Portfolio<\/a> Component<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In the current market environment, hotel investments already play a key role for a large proportion of respondents. Nearly 70 percent rate their importance within their field of activity as high or very high. The outlook also remains largely positive: around 45 percent of participants expect the share of hotel investments in real estate portfolios to increase going forward. Only around 14 percent anticipate a decline, while 41 percent expect no change.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hotels also perform well in the attractiveness ranking compared with other real estate sectors. While residential real estate continues to be regarded as the most attractive asset class, hotels rank alongside logistics real estate and clearly ahead of office and retail properties.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#x201C;This underlines the growing role of hotels as a strategic element of diversified real estate portfolios,&#x201D; Schaffer adds.<\/p>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Regional Investment Strategies: Spain and Prime Urban Locations in Focus<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Respondents expect the strongest investment momentum over the next two years in Spain, cited by 55 percent, followed by the domestic market Germany at 40 percent, Italy at 33 percent and Scandinavia at 29 percent. This indicates that many investors are focusing in particular on markets with strong tourism demand and stable growth prospects.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prime urban locations continue to dominate among preferred investment locations: more than 83 percent of respondents currently view metropolitan areas as particularly sought after. At the same time, leisure destinations and resorts are regaining importance, cited by 43 percent &#x2014; an indication of sustained demand in the leisure segment.<\/p>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Investment Environment: Financing Costs Remain the Greatest Challenge<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The survey findings show that global tourism demand trends, cited by 60 percent, and stable operator <a class=\"glossaryLink\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Performance&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;div class=&amp;quot;cmtt_meaning_label&amp;quot;&amp;gt;1&amp;lt;\/div&amp;gt;&amp;lt;!-- wp:paragraph --&amp;gt;\n&amp;lt;p&amp;gt;In the hotel industry, the term &amp;quot;performance&#x201D; refers to the overall performance of a hotel or hotel chain in terms of various operational and economic indicators. These include, among other things, revenue (income from guest accommodation, restaurants, events, and other services offered), occupancy rate (the percentage of available rooms that have actually been booked), average room rate\/average daily rate (the average price guests pay for an overnight stay), or RevPAR\/revenue per available room. A hotel&amp;#039;s performance is used to evaluate the success of the business, make strategic decisions, and identify potential for improvement. It is a decisive factor in a hotel&amp;#039;s competitiveness and depends on internal and external factors such as service quality, market conditions, and marketing strategies.&amp;lt;\/p&amp;gt;\n&amp;lt;!-- \/wp:paragraph --&amp;gt;&amp;lt;div&amp;gt;&amp;lt;div class=&amp;quot;cmtt_meaning_label&amp;quot;&amp;gt;2&amp;lt;\/div&amp;gt;&amp;lt;!-- wp:paragraph --&amp;gt;\n&amp;lt;p&amp;gt;In der Hotellerie bezeichnet der Begriff Performance die Gesamtleistung eines Hotels oder einer Hotelkette im Hinblick auf verschiedene betriebliche und wirtschaftliche Kennzahlen. Dazu z&#xE4;hlen unter anderem der Umsatz (die Einnahmen aus der Beherbergung von G&#xE4;sten, Restaurants, Events und anderen angebotenen Dienstleistungen), die Belegungsrate (der Prozentsatz der verf&#xFC;gbaren Zimmer, die tats&#xE4;chlich gebucht wurden), der durchschnittliche Zimmerpreis\/Average Daily Rate (der durchschnittliche Preis, den G&#xE4;ste f&#xFC;r eine &#xDC;bernachtung zahlen) oder RevPAR\/Revenue per Available Room. Die Performance eines Hotels wird genutzt, um den Erfolg des Betriebs zu bewerten, strategische Entscheidungen zu treffen und Verbesserungspotenziale zu erkennen. Sie ist ein entscheidender Faktor f&#xFC;r die Wettbewerbsf&#xE4;higkeit eines Hotels und h&#xE4;ngt von internen und externen Faktoren wie Servicequalit&#xE4;t, Marktbedingungen und Marketingstrategien ab.&amp;lt;\/p&amp;gt;\n&amp;lt;!-- \/wp:paragraph --&amp;gt;&amp;lt;\/div&amp;gt;&lt;\/div&gt;\" href=\"https:\/\/mrp-hotels.com\/en\/hotel-glossar\/performance\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">performance<\/a>, cited by 55 percent, are currently the key decision-making drivers for hotel investments.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At the same time, the market environment remains challenging. More than 83 percent of participants identify the current interest rate and financing environment as the greatest headwind. Rising construction costs, cited by 57 percent, and operator-related risks, cited by 45 percent, are also having a noticeable impact on investment decisions. By contrast, regulatory requirements, cited by 10 percent, and <a class=\"glossaryLink\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;ESG&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;div class=&amp;quot;cmtt_meaning_label&amp;quot;&amp;gt;1&amp;lt;\/div&amp;gt;&amp;lt;!-- wp:paragraph {&amp;quot;translatedWithWPMLTM&amp;quot;:&amp;quot;1&amp;quot;} --&amp;gt;\n&amp;lt;p&amp;gt;The term ESG (Environment, Social, Governance) refers to non-financial factors such as environmental, social and good corporate governance, which should be taken into account in the investment process in the future. &amp;lt;\/p&amp;gt;\n&amp;lt;!-- \/wp:paragraph --&amp;gt;&amp;lt;div&amp;gt;&amp;lt;div class=&amp;quot;cmtt_meaning_label&amp;quot;&amp;gt;2&amp;lt;\/div&amp;gt;&amp;lt;!-- wp:paragraph --&amp;gt;\n&amp;lt;p&amp;gt;Der Begriff ESG (Environment, Social, Governance) bezieht sich auf nicht-finanzielle Faktoren wie Umwelt, Soziales und gute Unternehmensf&#xFC;hrung, die zuk&#xFC;nftig im Rahmen des Investmentprozesses Ber&#xFC;cksichtigung finden sollten.&amp;lt;\/p&amp;gt;\n&amp;lt;!-- \/wp:paragraph --&amp;gt;&amp;lt;\/div&amp;gt;&lt;\/div&gt;\" href=\"https:\/\/mrp-hotels.com\/en\/hotel-glossar\/esg\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">ESG<\/a> requirements, cited by 5 percent, currently play a comparatively minor role.<\/p>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Market Evolving into a Specialised Operator- and Concept-Driven Segment<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Participants see particularly strong growth potential in budget hotels and serviced apartments, each cited by 52 percent. Both segments are benefiting from travellers&#x2019; growing price sensitivity as well as increasing demand for flexible and longer-stay accommodation formats.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Overall, the survey shows that the European hotel investment market is becoming increasingly differentiated and professionalised. For investors, specialised operating concepts, strong brands and clearly positioned locations are continuing to gain in importance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#x201C;The market is moving away from the traditional standard product towards specialised concepts with strong operator expertise and a clearly defined target audience. This is precisely where the greatest opportunities for investors will lie going forward,&#x201D; Martin Schaffer concludes.<\/p>\n\n\n\n<div style=\"height:93px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Methodology:<\/strong> For the trend survey, mrp hotels polled market participants from the hotel and real estate sectors between 15 April and 21 May 2026. Respondents included institutional investors, asset and investment managers, brokers, advisors and family offices. A total of 42 people took part. The survey was conducted anonymously online.<\/p>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hotel Real Estate Remains a Sought-After Asset Class Despite Challenging Market Conditions Latest mrp hotels trend survey among 42 real estate market participants 69 percent currently attach high or very high importance to hotel investments Around 45 percent expect the share of hotel investments in real estate portfolios to increase over the next three years [&hellip;]<\/p>\n","protected":false},"author":2362,"featured_media":39925,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6,276,279,86,84],"tags":[],"leistungen":[],"class_list":["post-39928","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mrp-hub","category-mrp-presseartikel","category-mrp-presseartikel-en","category-news","category-pressemitteilung"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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