{"id":37924,"date":"2025-07-03T13:29:53","date_gmt":"2025-07-03T11:29:53","guid":{"rendered":"https:\/\/mrp-hotels.com\/?post_type=glossary&#038;p=37924"},"modified":"2025-07-03T13:30:00","modified_gmt":"2025-07-03T11:30:00","slug":"mpi","status":"publish","type":"glossary","link":"https:\/\/mrp-hotels.com\/en\/hotel-glossar\/mpi\/","title":{"rendered":"MPI"},"content":{"rendered":"<p>The Market Penetration Index (<a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;MPI&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;div class=&amp;quot;cmtt_meaning_label&amp;quot;&amp;gt;1&amp;lt;\/div&amp;gt;&amp;lt;!-- wp:paragraph --&amp;gt;\n&amp;lt;p&amp;gt;The Market Penetration Index (MPI) is a key figure used to calculate the market penetration of a hotel and serves as a benchmark value. It compares the occupancy rate of a defined set of competitors (CompSet) with the occupancy rate of the hotel itself. The MPI indicates the occupancy performance of the hotel itself in comparison to the defined market or location.&amp;lt;\/p&amp;gt;\n&amp;lt;!-- \/wp:paragraph --&amp;gt;&amp;lt;br \/&amp;gt;&amp;lt;!-- wp:paragraph --&amp;gt;\n&amp;lt;p&amp;gt;Calculation of the MPI:&amp;lt;br&amp;gt;MPI = (hotel occupancy rate \/ CompSet occupancy rate) * 100&amp;lt;\/p&amp;gt;\n&amp;lt;!-- \/wp:paragraph --&amp;gt;&amp;lt;br \/&amp;gt;&amp;lt;!-- wp:paragraph --&amp;gt;\n&amp;lt;p&amp;gt;MPI &amp;gt; 100: The hotel is performing appropriately compared to the comparison group.&amp;lt;br&amp;gt;MPI &amp;lt; 100: The hotel has a smaller share of the market in question than the comparison group.&amp;lt;\/p&amp;gt;\n&amp;lt;!-- \/wp:paragraph --&amp;gt;&amp;lt;br \/&amp;gt;&amp;lt;!-- wp:paragraph --&amp;gt;\n&amp;lt;p&amp;gt;&amp;lt;\/p&amp;gt;\n&amp;lt;!-- \/wp:paragraph --&amp;gt;&amp;lt;div&amp;gt;&amp;lt;div class=&amp;quot;cmtt_meaning_label&amp;quot;&amp;gt;2&amp;lt;\/div&amp;gt;&amp;lt;!-- wp:paragraph --&amp;gt;\n&amp;lt;p&amp;gt;Der Market Penetration Index (&amp;lt;strong&amp;gt;MPI&amp;lt;\/strong&amp;gt;) bezeichnet eine Kennzahl zur Berechnung der Marktdurchdringung eines Hotels und fungiert als Benchmark-Wert. Dabei wird die Belegung eines festgelegten Mitbewerber-Sets (CompSet) ins Verh&auml;ltnis gesetzt zur Belegung des eigenen Hotels. Der MPI gibt die Auslastungsleistung des eigenen Hotels im Vergleich zum festgelegten Markt bzw. Standort an.&amp;lt;\/p&amp;gt;\n&amp;lt;!-- \/wp:paragraph --&amp;gt;&amp;lt;br \/&amp;gt;&amp;lt;!-- wp:paragraph --&amp;gt;\n&amp;lt;p&amp;gt;Berechnung des MPIs:&amp;lt;br&amp;gt;&amp;lt;strong&amp;gt;MPI = (Auslastung des Hotels \/ Auslastung des CompSets) * 100&amp;lt;\/strong&amp;gt;&amp;lt;\/p&amp;gt;\n&amp;lt;!-- \/wp:paragraph --&amp;gt;&amp;lt;br \/&amp;gt;&amp;lt;!-- wp:paragraph --&amp;gt;\n&amp;lt;p&amp;gt;MPI &amp;gt; 100: Das Hotel performt gegen&uuml;ber der Vergleichsgruppe angemessen.&amp;lt;br&amp;gt;MPI &amp;lt; 100: Das Hotel hat einen geringeren Anteil am betrachteten Markt als die Vergleichsgruppe.&amp;lt;\/p&amp;gt;\n&amp;lt;!-- \/wp:paragraph --&amp;gt;&amp;lt;\/div&amp;gt;&lt;\/div&gt;\"  href=\"https:\/\/mrp-hotels.com\/en\/hotel-glossar\/mpi\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>MPI<\/a>) is a key figure used to calculate the market penetration of a hotel and serves as a <a class=\"glossaryLink\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Benchmark&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;div class=&amp;quot;cmtt_meaning_label&amp;quot;&amp;gt;1&amp;lt;\/div&amp;gt;&amp;lt;!-- wp:paragraph --&amp;gt;\n&amp;lt;p&amp;gt;The term &#x2018;benchmark&#x2019; is used for competitive analysis and the continuous comparison of hotel products by comparing key figures in order to systematically close the performance gap between one&amp;#039;s own offering and that of the competition.&amp;lt;\/p&amp;gt;\n&amp;lt;!-- \/wp:paragraph --&amp;gt;&amp;lt;div&amp;gt;&amp;lt;div class=&amp;quot;cmtt_meaning_label&amp;quot;&amp;gt;2&amp;lt;\/div&amp;gt;&amp;lt;!-- wp:paragraph --&amp;gt;\n&amp;lt;p&amp;gt;Der englische Begriff &amp;quot;Benchmark&amp;quot; dient der Wettbewerbsanalyse und dem kontinuierlichen Vergleich von Hotelprodukten unter Gegen&#xFC;berstellung von Kennzahlen, um die Leistungsl&#xFC;cke des eigenen Angebots dem Mitbewerb gegen&#xFC;ber systematisch zu schlie&#xDF;en.&amp;lt;\/p&amp;gt;\n&amp;lt;!-- \/wp:paragraph --&amp;gt;&amp;lt;\/div&amp;gt;&lt;\/div&gt;\" href=\"https:\/\/mrp-hotels.com\/en\/hotel-glossar\/benchmark\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">benchmark<\/a> value. It compares the occupancy rate of a defined set of competitors (<a class=\"glossaryLink\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;CompSet&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;div class=&amp;quot;cmtt_meaning_label&amp;quot;&amp;gt;1&amp;lt;\/div&amp;gt;&amp;lt;!-- wp:paragraph --&amp;gt;\n&amp;lt;p&amp;gt;A CompSet refers to a predefined number of competitors in the hotel industry that have a comparable star rating and appeal to a similar target group. CompSets are based on a self-selected basis for comparison and use this to provide information about a company&amp;#039;s own market share compared to the competition.&amp;lt;\/p&amp;gt;\n&amp;lt;!-- \/wp:paragraph --&amp;gt;&amp;lt;div&amp;gt;&amp;lt;div class=&amp;quot;cmtt_meaning_label&amp;quot;&amp;gt;2&amp;lt;\/div&amp;gt;&amp;lt;!-- wp:paragraph --&amp;gt;\n&amp;lt;p&amp;gt;Als CompSet bezeichnet man eine vordefinierte Anzahl an Mitbewerben in der Hotelindustrie, die zum Einen ein vergleichbares Sterne-Rating aufweisen und zum Anderen eine &#xE4;hnliche Zielgruppe ansprechen. CompSets sind ausgerichtet an einer selbst gew&#xE4;hlten Vergleichsbasis und liefern anhand dieser eine Auskunft &#xFC;ber den eigenen Marktanteil gegen&#xFC;ber dem Wettbewerb.&amp;lt;\/p&amp;gt;\n&amp;lt;!-- \/wp:paragraph --&amp;gt;&amp;lt;\/div&amp;gt;&lt;\/div&gt;\" href=\"https:\/\/mrp-hotels.com\/en\/hotel-glossar\/compset\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">CompSet<\/a>) with the occupancy rate of the hotel itself. The MPI indicates the occupancy <a class=\"glossaryLink\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Performance&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;div class=&amp;quot;cmtt_meaning_label&amp;quot;&amp;gt;1&amp;lt;\/div&amp;gt;&amp;lt;!-- wp:paragraph --&amp;gt;\n&amp;lt;p&amp;gt;In the hotel industry, the term &amp;quot;performance&#x201D; refers to the overall performance of a hotel or hotel chain in terms of various operational and economic indicators. These include, among other things, revenue (income from guest accommodation, restaurants, events, and other services offered), occupancy rate (the percentage of available rooms that have actually been booked), average room rate\/average daily rate (the average price guests pay for an overnight stay), or RevPAR\/revenue per available room. A hotel&amp;#039;s performance is used to evaluate the success of the business, make strategic decisions, and identify potential for improvement. It is a decisive factor in a hotel&amp;#039;s competitiveness and depends on internal and external factors such as service quality, market conditions, and marketing strategies.&amp;lt;\/p&amp;gt;\n&amp;lt;!-- \/wp:paragraph --&amp;gt;&amp;lt;div&amp;gt;&amp;lt;div class=&amp;quot;cmtt_meaning_label&amp;quot;&amp;gt;2&amp;lt;\/div&amp;gt;&amp;lt;!-- wp:paragraph --&amp;gt;\n&amp;lt;p&amp;gt;In der Hotellerie bezeichnet der Begriff Performance die Gesamtleistung eines Hotels oder einer Hotelkette im Hinblick auf verschiedene betriebliche und wirtschaftliche Kennzahlen. Dazu z&#xE4;hlen unter anderem der Umsatz (die Einnahmen aus der Beherbergung von G&#xE4;sten, Restaurants, Events und anderen angebotenen Dienstleistungen), die Belegungsrate (der Prozentsatz der verf&#xFC;gbaren Zimmer, die tats&#xE4;chlich gebucht wurden), der durchschnittliche Zimmerpreis\/Average Daily Rate (der durchschnittliche Preis, den G&#xE4;ste f&#xFC;r eine &#xDC;bernachtung zahlen) oder RevPAR\/Revenue per Available Room. Die Performance eines Hotels wird genutzt, um den Erfolg des Betriebs zu bewerten, strategische Entscheidungen zu treffen und Verbesserungspotenziale zu erkennen. Sie ist ein entscheidender Faktor f&#xFC;r die Wettbewerbsf&#xE4;higkeit eines Hotels und h&#xE4;ngt von internen und externen Faktoren wie Servicequalit&#xE4;t, Marktbedingungen und Marketingstrategien ab.&amp;lt;\/p&amp;gt;\n&amp;lt;!-- \/wp:paragraph --&amp;gt;&amp;lt;\/div&amp;gt;&lt;\/div&gt;\" href=\"https:\/\/mrp-hotels.com\/en\/hotel-glossar\/performance\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">performance<\/a> of the hotel itself in comparison to the defined market or location.<\/p>\n\n\n\n<p>Calculation of the MPI:<br><a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;MPI&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;div class=&amp;quot;cmtt_meaning_label&amp;quot;&amp;gt;1&amp;lt;\/div&amp;gt;&amp;lt;!-- wp:paragraph --&amp;gt;\n&amp;lt;p&amp;gt;The Market Penetration Index (MPI) is a key figure used to calculate the market penetration of a hotel and serves as a benchmark value. It compares the occupancy rate of a defined set of competitors (CompSet) with the occupancy rate of the hotel itself. The MPI indicates the occupancy performance of the hotel itself in comparison to the defined market or location.&amp;lt;\/p&amp;gt;\n&amp;lt;!-- \/wp:paragraph --&amp;gt;&amp;lt;br \/&amp;gt;&amp;lt;!-- wp:paragraph --&amp;gt;\n&amp;lt;p&amp;gt;Calculation of the MPI:&amp;lt;br&amp;gt;MPI = (hotel occupancy rate \/ CompSet occupancy rate) * 100&amp;lt;\/p&amp;gt;\n&amp;lt;!-- \/wp:paragraph --&amp;gt;&amp;lt;br \/&amp;gt;&amp;lt;!-- wp:paragraph --&amp;gt;\n&amp;lt;p&amp;gt;MPI &amp;gt; 100: The hotel is performing appropriately compared to the comparison group.&amp;lt;br&amp;gt;MPI &amp;lt; 100: The hotel has a smaller share of the market in question than the comparison group.&amp;lt;\/p&amp;gt;\n&amp;lt;!-- \/wp:paragraph --&amp;gt;&amp;lt;br \/&amp;gt;&amp;lt;!-- wp:paragraph --&amp;gt;\n&amp;lt;p&amp;gt;&amp;lt;\/p&amp;gt;\n&amp;lt;!-- \/wp:paragraph --&amp;gt;&amp;lt;div&amp;gt;&amp;lt;div class=&amp;quot;cmtt_meaning_label&amp;quot;&amp;gt;2&amp;lt;\/div&amp;gt;&amp;lt;!-- wp:paragraph --&amp;gt;\n&amp;lt;p&amp;gt;Der Market Penetration Index (&amp;lt;strong&amp;gt;MPI&amp;lt;\/strong&amp;gt;) bezeichnet eine Kennzahl zur Berechnung der Marktdurchdringung eines Hotels und fungiert als Benchmark-Wert. Dabei wird die Belegung eines festgelegten Mitbewerber-Sets (CompSet) ins Verh&auml;ltnis gesetzt zur Belegung des eigenen Hotels. Der MPI gibt die Auslastungsleistung des eigenen Hotels im Vergleich zum festgelegten Markt bzw. Standort an.&amp;lt;\/p&amp;gt;\n&amp;lt;!-- \/wp:paragraph --&amp;gt;&amp;lt;br \/&amp;gt;&amp;lt;!-- wp:paragraph --&amp;gt;\n&amp;lt;p&amp;gt;Berechnung des MPIs:&amp;lt;br&amp;gt;&amp;lt;strong&amp;gt;MPI = (Auslastung des Hotels \/ Auslastung des CompSets) * 100&amp;lt;\/strong&amp;gt;&amp;lt;\/p&amp;gt;\n&amp;lt;!-- \/wp:paragraph --&amp;gt;&amp;lt;br \/&amp;gt;&amp;lt;!-- wp:paragraph --&amp;gt;\n&amp;lt;p&amp;gt;MPI &amp;gt; 100: Das Hotel performt gegen&uuml;ber der Vergleichsgruppe angemessen.&amp;lt;br&amp;gt;MPI &amp;lt; 100: Das Hotel hat einen geringeren Anteil am betrachteten Markt als die Vergleichsgruppe.&amp;lt;\/p&amp;gt;\n&amp;lt;!-- \/wp:paragraph --&amp;gt;&amp;lt;\/div&amp;gt;&lt;\/div&gt;\"  href=\"https:\/\/mrp-hotels.com\/en\/hotel-glossar\/mpi\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>MPI<\/a> = (hotel occupancy rate \/ CompSet occupancy rate) * 100<\/p>\n\n\n\n<p>MPI &gt; 100: The hotel is performing appropriately compared to the comparison group.<br>MPI &lt; 100: The hotel has a smaller share of the market in question than the comparison group.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Market Penetration Index (MPI) is a key figure used to calculate the market penetration of a hotel and serves as a benchmark value. It compares the occupancy rate of a defined set of competitors (CompSet) with the occupancy rate of the hotel itself. The MPI indicates the occupancy performance of the hotel itself in [&hellip;]<\/p>\n","protected":false},"author":2362,"featured_media":0,"menu_order":0,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"glossary-categories":[],"glossary-tags":[],"class_list":["post-37924","glossary","type-glossary","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MPI - mrp hotels<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mrp-hotels.com\/en\/hotel-glossar\/mpi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MPI - mrp hotels\" \/>\n<meta property=\"og:description\" content=\"The Market Penetration Index (MPI) is a key figure used to calculate the market penetration of a hotel and serves as a benchmark value. 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