{"id":37838,"date":"2025-07-02T10:40:52","date_gmt":"2025-07-02T08:40:52","guid":{"rendered":"https:\/\/mrp-hotels.com\/?post_type=glossary&#038;p=37838"},"modified":"2025-07-02T10:40:55","modified_gmt":"2025-07-02T08:40:55","slug":"displacement-analysis","status":"publish","type":"glossary","link":"https:\/\/mrp-hotels.com\/en\/hotel-glossar\/displacement-analysis\/","title":{"rendered":"Displacement Analysis"},"content":{"rendered":"<p>In revenue management, decisions must be made daily to ensure the best possible occupancy and price control for a hotel. This includes, in particular, decisions regarding the placement of groups. Incoming enquiries from groups should always be analysed to determine the total revenue generated by the group and whether this compensates for the often higher rates of individual bookings. The length of stay and arrival and departure dates play a major role in these decisions, alongside the advance booking status and <a class=\"glossaryLink\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Forecast&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;div class=&amp;quot;cmtt_meaning_label&amp;quot;&amp;gt;1&amp;lt;\/div&amp;gt;&amp;lt;!-- wp:paragraph --&amp;gt;\n&amp;lt;p&amp;gt;In revenue management, a forecast is a prediction of a hotel&amp;#039;s future performance. In addition to a reliable evaluation of historical data, continuous market analysis with regard to future developments is also necessary for targeted positioning and an efficient pricing strategy.&amp;lt;\/p&amp;gt;\n&amp;lt;!-- \/wp:paragraph --&amp;gt;&amp;lt;br \/&amp;gt;&amp;lt;!-- wp:paragraph --&amp;gt;\n&amp;lt;p&amp;gt;The forecast extrapolates previous booking figures and predicts the results for the period. The forecast takes into account factors such as trade fairs and conferences at the location, holiday and public holiday dates, booked events at the hotel and existing corporate contracts. Based on experience and previous year&amp;#039;s figures, it highlights how the period is expected to develop. The forecast is also used to align operational processes with regard to personnel and demand planning.&amp;lt;\/p&amp;gt;\n&amp;lt;!-- \/wp:paragraph --&amp;gt;&amp;lt;div&amp;gt;&amp;lt;div class=&amp;quot;cmtt_meaning_label&amp;quot;&amp;gt;2&amp;lt;\/div&amp;gt;&amp;lt;!-- wp:paragraph --&amp;gt;\n&amp;lt;p&amp;gt;Der &amp;lt;strong&amp;gt;Forecast &amp;lt;\/strong&amp;gt;bezeichnet im Rahmen des Revenue Managements eine Zukunftsprognose der Performance eines Hotels. F&#xFC;r eine gezielte Positionierung und effiziente Preisstrategie sind neben einer verl&#xE4;sslichen Auswertung der Vergangenheitsdaten auch eine kontinuierliche Marktanalyse hinsichtlich zuk&#xFC;nftiger Entwicklungen vonn&#xF6;ten.&amp;lt;\/p&amp;gt;\n&amp;lt;!-- \/wp:paragraph --&amp;gt;&amp;lt;br \/&amp;gt;&amp;lt;!-- wp:paragraph --&amp;gt;\n&amp;lt;p&amp;gt;Im Forecast werden die bisherigen Buchungsst&#xE4;nde hochgerechnet und es wird eine Prognose des Periodenergebnisses aufgestellt. Einbezogen in den Forecast werden unter anderem Messen und Kongresse am Standort, Ferien- und Feiertagstermine, gebuchte Veranstaltungen im Haus und bestehende Corporate-Vertr&#xE4;ge. Anhand von Erfahrungs- und Vorjahreswerten wird herausgestellt, wie sich die Periode der Voraussicht nach entwickeln wird. Auf Basis des Forecasts werden au&#xDF;erdem operative Prozesse hinsichtlich Personal- und Bedarfsplanung ausgerichtet.&amp;lt;\/p&amp;gt;\n&amp;lt;!-- \/wp:paragraph --&amp;gt;&amp;lt;\/div&amp;gt;&lt;\/div&gt;\" href=\"https:\/\/mrp-hotels.com\/en\/hotel-glossar\/forecast\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">forecast<\/a> values. It is important to make a tactical assessment of whether it makes sense to accept or reject a group in order to achieve the best possible result. This analysis is called <a class=\"glossaryLink\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Displacement Analysis&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;div class=&amp;quot;cmtt_meaning_label&amp;quot;&amp;gt;1&amp;lt;\/div&amp;gt;&amp;lt;!-- wp:paragraph --&amp;gt;\n&amp;lt;p&amp;gt;In revenue management, decisions must be made daily to ensure the best possible occupancy and price control for a hotel. This includes, in particular, decisions regarding the placement of groups. Incoming enquiries from groups should always be analysed to determine the total revenue generated by the group and whether this compensates for the often higher rates of individual bookings. The length of stay and arrival and departure dates play a major role in these decisions, alongside the advance booking status and forecast values. It is important to make a tactical assessment of whether it makes sense to accept or reject a group in order to achieve the best possible result. This analysis is called displacement analysis.&amp;lt;\/p&amp;gt;\n&amp;lt;!-- \/wp:paragraph --&amp;gt;&amp;lt;div&amp;gt;&amp;lt;div class=&amp;quot;cmtt_meaning_label&amp;quot;&amp;gt;2&amp;lt;\/div&amp;gt;&amp;lt;!-- wp:paragraph --&amp;gt;\n&amp;lt;p&amp;gt;Im Revenue Management m&#xFC;ssen t&#xE4;glich Entscheidungen zur bestm&#xF6;glichen Auslastung und Preissteuerung eines Hotels getroffen werden. Dazu z&#xE4;hlen insbesondere Entscheidungen hinsichtlich der Platzierung von Gruppen. Eingehende Anfragen von Gruppen sollten stets dahingehend analysiert werden, wie hoch der Gesamtumsatz der Gruppe ist und ob dieser die oftmals h&#xF6;here Rate von Individualbuchungen kompensiert. Aufenthaltsdauer, An- und Abreisetage spielen in diesen Entscheidungen neben dem Vorbuchungsstand und den Forecast-Werten eine gro&#xDF;e Rolle. Es gilt taktisch abzusch&#xE4;tzen, ob es sinnvoll ist, eine Gruppe anzunehmen oder abzulehnen, um das bestm&#xF6;gliche Ergebnis zu erzielen. Diese Untersuchung nennt sich Verdr&#xE4;ngungsanalyse, im Englischen &amp;quot;&amp;lt;strong&amp;gt;Displacement Analysis&amp;lt;\/strong&amp;gt;&amp;quot;.&amp;lt;\/p&amp;gt;\n&amp;lt;!-- \/wp:paragraph --&amp;gt;&amp;lt;\/div&amp;gt;&lt;\/div&gt;\" href=\"https:\/\/mrp-hotels.com\/en\/hotel-glossar\/displacement-analysis\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">displacement analysis<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In revenue management, decisions must be made daily to ensure the best possible occupancy and price control for a hotel. This includes, in particular, decisions regarding the placement of groups. Incoming enquiries from groups should always be analysed to determine the total revenue generated by the group and whether this compensates for the often higher [&hellip;]<\/p>\n","protected":false},"author":2362,"featured_media":0,"menu_order":0,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"glossary-categories":[],"glossary-tags":[],"class_list":["post-37838","glossary","type-glossary","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Displacement Analysis - mrp hotels<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mrp-hotels.com\/en\/hotel-glossar\/displacement-analysis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Displacement Analysis - mrp hotels\" \/>\n<meta property=\"og:description\" content=\"In revenue management, decisions must be made daily to ensure the best possible occupancy and price control for a hotel. This includes, in particular, decisions regarding the placement of groups. Incoming enquiries from groups should always be analysed to determine the total revenue generated by the group and whether this compensates for the often higher [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mrp-hotels.com\/en\/hotel-glossar\/displacement-analysis\/\" \/>\n<meta property=\"og:site_name\" content=\"mrp hotels\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-02T08:40:55+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mrp-hotels.com\\\/en\\\/hotel-glossar\\\/displacement-analysis\\\/\",\"url\":\"https:\\\/\\\/mrp-hotels.com\\\/en\\\/hotel-glossar\\\/displacement-analysis\\\/\",\"name\":\"Displacement Analysis - mrp hotels\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mrp-hotels.com\\\/en\\\/de\\\/#website\"},\"datePublished\":\"2025-07-02T08:40:52+00:00\",\"dateModified\":\"2025-07-02T08:40:55+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mrp-hotels.com\\\/en\\\/hotel-glossar\\\/displacement-analysis\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mrp-hotels.com\\\/en\\\/hotel-glossar\\\/displacement-analysis\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mrp-hotels.com\\\/en\\\/hotel-glossar\\\/displacement-analysis\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/mrp-hotels.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Displacement Analysis\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mrp-hotels.com\\\/en\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/mrp-hotels.com\\\/en\\\/de\\\/\",\"name\":\"mrp hotels\",\"description\":\"Europas Hotel Experten\",\"publisher\":{\"@id\":\"https:\\\/\\\/mrp-hotels.com\\\/en\\\/de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mrp-hotels.com\\\/en\\\/de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/mrp-hotels.com\\\/en\\\/de\\\/#organization\",\"name\":\"mrp hotels\",\"url\":\"https:\\\/\\\/mrp-hotels.com\\\/en\\\/de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mrp-hotels.com\\\/en\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/mrp-hotels.com\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/cropped-mrp_logo_2018_DRK-3.png\",\"contentUrl\":\"https:\\\/\\\/mrp-hotels.com\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/cropped-mrp_logo_2018_DRK-3.png\",\"width\":2560,\"height\":1071,\"caption\":\"mrp hotels\"},\"image\":{\"@id\":\"https:\\\/\\\/mrp-hotels.com\\\/en\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/mrp-hotels\\\/mycompany\\\/?viewAsMember=true\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCXGpunJ3S-xguX55LkdBf1g\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Displacement Analysis - mrp hotels","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mrp-hotels.com\/en\/hotel-glossar\/displacement-analysis\/","og_locale":"en_US","og_type":"article","og_title":"Displacement Analysis - mrp hotels","og_description":"In revenue management, decisions must be made daily to ensure the best possible occupancy and price control for a hotel. This includes, in particular, decisions regarding the placement of groups. Incoming enquiries from groups should always be analysed to determine the total revenue generated by the group and whether this compensates for the often higher [&hellip;]","og_url":"https:\/\/mrp-hotels.com\/en\/hotel-glossar\/displacement-analysis\/","og_site_name":"mrp hotels","article_modified_time":"2025-07-02T08:40:55+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/mrp-hotels.com\/en\/hotel-glossar\/displacement-analysis\/","url":"https:\/\/mrp-hotels.com\/en\/hotel-glossar\/displacement-analysis\/","name":"Displacement Analysis - mrp hotels","isPartOf":{"@id":"https:\/\/mrp-hotels.com\/en\/de\/#website"},"datePublished":"2025-07-02T08:40:52+00:00","dateModified":"2025-07-02T08:40:55+00:00","breadcrumb":{"@id":"https:\/\/mrp-hotels.com\/en\/hotel-glossar\/displacement-analysis\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mrp-hotels.com\/en\/hotel-glossar\/displacement-analysis\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/mrp-hotels.com\/en\/hotel-glossar\/displacement-analysis\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/mrp-hotels.com\/en\/"},{"@type":"ListItem","position":2,"name":"Displacement Analysis"}]},{"@type":"WebSite","@id":"https:\/\/mrp-hotels.com\/en\/de\/#website","url":"https:\/\/mrp-hotels.com\/en\/de\/","name":"mrp hotels","description":"Europas Hotel Experten","publisher":{"@id":"https:\/\/mrp-hotels.com\/en\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mrp-hotels.com\/en\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mrp-hotels.com\/en\/de\/#organization","name":"mrp hotels","url":"https:\/\/mrp-hotels.com\/en\/de\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mrp-hotels.com\/en\/de\/#\/schema\/logo\/image\/","url":"https:\/\/mrp-hotels.com\/wp-content\/uploads\/2020\/08\/cropped-mrp_logo_2018_DRK-3.png","contentUrl":"https:\/\/mrp-hotels.com\/wp-content\/uploads\/2020\/08\/cropped-mrp_logo_2018_DRK-3.png","width":2560,"height":1071,"caption":"mrp hotels"},"image":{"@id":"https:\/\/mrp-hotels.com\/en\/de\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/mrp-hotels\/mycompany\/?viewAsMember=true","https:\/\/www.youtube.com\/channel\/UCXGpunJ3S-xguX55LkdBf1g"]}]}},"_links":{"self":[{"href":"https:\/\/mrp-hotels.com\/en\/wp-json\/wp\/v2\/glossary\/37838","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mrp-hotels.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/mrp-hotels.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/mrp-hotels.com\/en\/wp-json\/wp\/v2\/users\/2362"}],"version-history":[{"count":1,"href":"https:\/\/mrp-hotels.com\/en\/wp-json\/wp\/v2\/glossary\/37838\/revisions"}],"predecessor-version":[{"id":37839,"href":"https:\/\/mrp-hotels.com\/en\/wp-json\/wp\/v2\/glossary\/37838\/revisions\/37839"}],"wp:attachment":[{"href":"https:\/\/mrp-hotels.com\/en\/wp-json\/wp\/v2\/media?parent=37838"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/mrp-hotels.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=37838"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/mrp-hotels.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=37838"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}