{"id":37826,"date":"2025-07-02T10:35:18","date_gmt":"2025-07-02T08:35:18","guid":{"rendered":"https:\/\/mrp-hotels.com\/?post_type=glossary&#038;p=37826"},"modified":"2025-07-02T10:35:20","modified_gmt":"2025-07-02T08:35:20","slug":"cross-selling","status":"publish","type":"glossary","link":"https:\/\/mrp-hotels.com\/en\/hotel-glossar\/cross-selling\/","title":{"rendered":"Cross Selling"},"content":{"rendered":"<p>Unlike <a class=\"glossaryLink\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Upselling&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;!-- wp:paragraph --&amp;gt;\n&amp;lt;p&amp;gt;Upselling is used, among other things, to offer guests a higher-value product than they previously booked. Through targeted arguments and sales skills, the advantages of direct booking of selected products or services are highlighted and booking incentives are created to increase revenue from the guest. This can refer, for example, to a higher-value room category, more extensive F&amp;amp;B services, or additional wellness offers on site.&amp;lt;\/p&amp;gt;\n&amp;lt;!-- \/wp:paragraph --&amp;gt;&lt;\/div&gt;\" href=\"https:\/\/mrp-hotels.com\/en\/hotel-glossar\/upselling\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">upselling<\/a>, cross-selling does not involve offering the customer a higher-value product, but rather an additional item that goes beyond that.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unlike upselling, cross-selling does not involve offering the customer a higher-value product, but rather an additional item that goes beyond that.<\/p>\n","protected":false},"author":2362,"featured_media":0,"menu_order":0,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"glossary-categories":[],"glossary-tags":[],"class_list":["post-37826","glossary","type-glossary","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cross Selling - mrp hotels<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mrp-hotels.com\/en\/hotel-glossar\/cross-selling\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cross Selling - mrp hotels\" \/>\n<meta property=\"og:description\" content=\"Unlike upselling, cross-selling does not involve offering the customer a higher-value product, but rather an additional item that goes beyond that.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mrp-hotels.com\/en\/hotel-glossar\/cross-selling\/\" \/>\n<meta property=\"og:site_name\" content=\"mrp hotels\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-02T08:35:20+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mrp-hotels.com\\\/en\\\/hotel-glossar\\\/cross-selling\\\/\",\"url\":\"https:\\\/\\\/mrp-hotels.com\\\/en\\\/hotel-glossar\\\/cross-selling\\\/\",\"name\":\"Cross Selling - mrp hotels\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mrp-hotels.com\\\/en\\\/de\\\/#website\"},\"datePublished\":\"2025-07-02T08:35:18+00:00\",\"dateModified\":\"2025-07-02T08:35:20+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mrp-hotels.com\\\/en\\\/hotel-glossar\\\/cross-selling\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mrp-hotels.com\\\/en\\\/hotel-glossar\\\/cross-selling\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mrp-hotels.com\\\/en\\\/hotel-glossar\\\/cross-selling\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/mrp-hotels.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cross Selling\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mrp-hotels.com\\\/en\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/mrp-hotels.com\\\/en\\\/de\\\/\",\"name\":\"mrp hotels\",\"description\":\"Europas Hotel Experten\",\"publisher\":{\"@id\":\"https:\\\/\\\/mrp-hotels.com\\\/en\\\/de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mrp-hotels.com\\\/en\\\/de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/mrp-hotels.com\\\/en\\\/de\\\/#organization\",\"name\":\"mrp hotels\",\"url\":\"https:\\\/\\\/mrp-hotels.com\\\/en\\\/de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mrp-hotels.com\\\/en\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/mrp-hotels.com\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/cropped-mrp_logo_2018_DRK-3.png\",\"contentUrl\":\"https:\\\/\\\/mrp-hotels.com\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/cropped-mrp_logo_2018_DRK-3.png\",\"width\":2560,\"height\":1071,\"caption\":\"mrp hotels\"},\"image\":{\"@id\":\"https:\\\/\\\/mrp-hotels.com\\\/en\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/mrp-hotels\\\/mycompany\\\/?viewAsMember=true\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCXGpunJ3S-xguX55LkdBf1g\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cross Selling - mrp hotels","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mrp-hotels.com\/en\/hotel-glossar\/cross-selling\/","og_locale":"en_US","og_type":"article","og_title":"Cross Selling - mrp hotels","og_description":"Unlike upselling, cross-selling does not involve offering the customer a higher-value product, but rather an additional item that goes beyond that.","og_url":"https:\/\/mrp-hotels.com\/en\/hotel-glossar\/cross-selling\/","og_site_name":"mrp hotels","article_modified_time":"2025-07-02T08:35:20+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/mrp-hotels.com\/en\/hotel-glossar\/cross-selling\/","url":"https:\/\/mrp-hotels.com\/en\/hotel-glossar\/cross-selling\/","name":"Cross Selling - mrp hotels","isPartOf":{"@id":"https:\/\/mrp-hotels.com\/en\/de\/#website"},"datePublished":"2025-07-02T08:35:18+00:00","dateModified":"2025-07-02T08:35:20+00:00","breadcrumb":{"@id":"https:\/\/mrp-hotels.com\/en\/hotel-glossar\/cross-selling\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mrp-hotels.com\/en\/hotel-glossar\/cross-selling\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/mrp-hotels.com\/en\/hotel-glossar\/cross-selling\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/mrp-hotels.com\/en\/"},{"@type":"ListItem","position":2,"name":"Cross Selling"}]},{"@type":"WebSite","@id":"https:\/\/mrp-hotels.com\/en\/de\/#website","url":"https:\/\/mrp-hotels.com\/en\/de\/","name":"mrp hotels","description":"Europas Hotel Experten","publisher":{"@id":"https:\/\/mrp-hotels.com\/en\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mrp-hotels.com\/en\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mrp-hotels.com\/en\/de\/#organization","name":"mrp hotels","url":"https:\/\/mrp-hotels.com\/en\/de\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mrp-hotels.com\/en\/de\/#\/schema\/logo\/image\/","url":"https:\/\/mrp-hotels.com\/wp-content\/uploads\/2020\/08\/cropped-mrp_logo_2018_DRK-3.png","contentUrl":"https:\/\/mrp-hotels.com\/wp-content\/uploads\/2020\/08\/cropped-mrp_logo_2018_DRK-3.png","width":2560,"height":1071,"caption":"mrp hotels"},"image":{"@id":"https:\/\/mrp-hotels.com\/en\/de\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/mrp-hotels\/mycompany\/?viewAsMember=true","https:\/\/www.youtube.com\/channel\/UCXGpunJ3S-xguX55LkdBf1g"]}]}},"_links":{"self":[{"href":"https:\/\/mrp-hotels.com\/en\/wp-json\/wp\/v2\/glossary\/37826","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mrp-hotels.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/mrp-hotels.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/mrp-hotels.com\/en\/wp-json\/wp\/v2\/users\/2362"}],"version-history":[{"count":1,"href":"https:\/\/mrp-hotels.com\/en\/wp-json\/wp\/v2\/glossary\/37826\/revisions"}],"predecessor-version":[{"id":37827,"href":"https:\/\/mrp-hotels.com\/en\/wp-json\/wp\/v2\/glossary\/37826\/revisions\/37827"}],"wp:attachment":[{"href":"https:\/\/mrp-hotels.com\/en\/wp-json\/wp\/v2\/media?parent=37826"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/mrp-hotels.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=37826"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/mrp-hotels.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=37826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}