{"id":37816,"date":"2025-07-01T17:09:50","date_gmt":"2025-07-01T15:09:50","guid":{"rendered":"https:\/\/mrp-hotels.com\/?post_type=glossary&p=37816"},"modified":"2025-07-01T17:09:55","modified_gmt":"2025-07-01T15:09:55","slug":"conversion-rate","status":"publish","type":"glossary","link":"https:\/\/mrp-hotels.com\/en\/hotel-glossar\/conversion-rate\/","title":{"rendered":"Conversion Rate"},"content":{"rendered":"

The conversion rate<\/a> (CRV) is an important metric in online marketing. It indicates the ratio of website visitors to actual actions taken, such as hotel bookings. A low conversion rate can have various causes, e.g. a confusing booking process, an unfavourable price-performance ratio, disagreement with the terms and conditions, etc.<\/p>\n","protected":false},"excerpt":{"rendered":"

The conversion rate (CRV) is an important metric in online marketing. It indicates the ratio of website visitors to actual actions taken, such as hotel bookings. A low conversion rate can have various causes, e.g. a confusing booking process, an unfavourable price-performance ratio, disagreement with the terms and conditions, etc.<\/p>\n","protected":false},"author":2362,"featured_media":0,"menu_order":0,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"glossary-categories":[],"glossary-tags":[],"class_list":["post-37816","glossary","type-glossary","status-publish","hentry"],"yoast_head":"\nConversion Rate - mrp hotels<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mrp-hotels.com\/en\/hotel-glossar\/conversion-rate\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conversion Rate - mrp hotels\" \/>\n<meta property=\"og:description\" content=\"The conversion rate (CRV) is an important metric in online marketing. 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