{"id":37796,"date":"2025-07-01T16:30:48","date_gmt":"2025-07-01T14:30:48","guid":{"rendered":"https:\/\/mrp-hotels.com\/?post_type=glossary&#038;p=37796"},"modified":"2025-07-01T16:30:50","modified_gmt":"2025-07-01T14:30:50","slug":"benchmark","status":"publish","type":"glossary","link":"https:\/\/mrp-hotels.com\/en\/hotel-glossar\/benchmark\/","title":{"rendered":"Benchmark"},"content":{"rendered":"<p>The term &#x2018;<a class=\"glossaryLink\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Benchmark&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;div class=&amp;quot;cmtt_meaning_label&amp;quot;&amp;gt;1&amp;lt;\/div&amp;gt;&amp;lt;!-- wp:paragraph --&amp;gt;\n&amp;lt;p&amp;gt;The term &#x2018;benchmark&#x2019; is used for competitive analysis and the continuous comparison of hotel products by comparing key figures in order to systematically close the performance gap between one&amp;#039;s own offering and that of the competition.&amp;lt;\/p&amp;gt;\n&amp;lt;!-- \/wp:paragraph --&amp;gt;&amp;lt;div&amp;gt;&amp;lt;div class=&amp;quot;cmtt_meaning_label&amp;quot;&amp;gt;2&amp;lt;\/div&amp;gt;&amp;lt;!-- wp:paragraph --&amp;gt;\n&amp;lt;p&amp;gt;Der englische Begriff &amp;quot;Benchmark&amp;quot; dient der Wettbewerbsanalyse und dem kontinuierlichen Vergleich von Hotelprodukten unter Gegen&#xFC;berstellung von Kennzahlen, um die Leistungsl&#xFC;cke des eigenen Angebots dem Mitbewerb gegen&#xFC;ber systematisch zu schlie&#xDF;en.&amp;lt;\/p&amp;gt;\n&amp;lt;!-- \/wp:paragraph --&amp;gt;&amp;lt;\/div&amp;gt;&lt;\/div&gt;\" href=\"https:\/\/mrp-hotels.com\/en\/hotel-glossar\/benchmark\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">benchmark<\/a>&#x2019; is used for competitive analysis and the continuous comparison of hotel products by comparing key figures in order to systematically close the <a class=\"glossaryLink\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Performance&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;div class=&amp;quot;cmtt_meaning_label&amp;quot;&amp;gt;1&amp;lt;\/div&amp;gt;&amp;lt;!-- wp:paragraph --&amp;gt;\n&amp;lt;p&amp;gt;In the hotel industry, the term &amp;quot;performance&#x201D; refers to the overall performance of a hotel or hotel chain in terms of various operational and economic indicators. These include, among other things, revenue (income from guest accommodation, restaurants, events, and other services offered), occupancy rate (the percentage of available rooms that have actually been booked), average room rate\/average daily rate (the average price guests pay for an overnight stay), or RevPAR\/revenue per available room. A hotel&amp;#039;s performance is used to evaluate the success of the business, make strategic decisions, and identify potential for improvement. It is a decisive factor in a hotel&amp;#039;s competitiveness and depends on internal and external factors such as service quality, market conditions, and marketing strategies.&amp;lt;\/p&amp;gt;\n&amp;lt;!-- \/wp:paragraph --&amp;gt;&amp;lt;div&amp;gt;&amp;lt;div class=&amp;quot;cmtt_meaning_label&amp;quot;&amp;gt;2&amp;lt;\/div&amp;gt;&amp;lt;!-- wp:paragraph --&amp;gt;\n&amp;lt;p&amp;gt;In der Hotellerie bezeichnet der Begriff Performance die Gesamtleistung eines Hotels oder einer Hotelkette im Hinblick auf verschiedene betriebliche und wirtschaftliche Kennzahlen. Dazu z&#xE4;hlen unter anderem der Umsatz (die Einnahmen aus der Beherbergung von G&#xE4;sten, Restaurants, Events und anderen angebotenen Dienstleistungen), die Belegungsrate (der Prozentsatz der verf&#xFC;gbaren Zimmer, die tats&#xE4;chlich gebucht wurden), der durchschnittliche Zimmerpreis\/Average Daily Rate (der durchschnittliche Preis, den G&#xE4;ste f&#xFC;r eine &#xDC;bernachtung zahlen) oder RevPAR\/Revenue per Available Room. Die Performance eines Hotels wird genutzt, um den Erfolg des Betriebs zu bewerten, strategische Entscheidungen zu treffen und Verbesserungspotenziale zu erkennen. Sie ist ein entscheidender Faktor f&#xFC;r die Wettbewerbsf&#xE4;higkeit eines Hotels und h&#xE4;ngt von internen und externen Faktoren wie Servicequalit&#xE4;t, Marktbedingungen und Marketingstrategien ab.&amp;lt;\/p&amp;gt;\n&amp;lt;!-- \/wp:paragraph --&amp;gt;&amp;lt;\/div&amp;gt;&lt;\/div&gt;\" href=\"https:\/\/mrp-hotels.com\/en\/hotel-glossar\/performance\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">performance<\/a> gap between one&#x2019;s own offering and that of the competition.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The term \u2018benchmark\u2019 is used for competitive analysis and the continuous comparison of hotel products by comparing key figures in order to systematically close the performance gap between one&#8217;s own offering and that of the competition.<\/p>\n","protected":false},"author":2362,"featured_media":0,"menu_order":0,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"glossary-categories":[],"glossary-tags":[],"class_list":["post-37796","glossary","type-glossary","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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