{"id":30385,"date":"2023-07-17T11:07:54","date_gmt":"2023-07-17T09:07:54","guid":{"rendered":"https:\/\/mrp-hotels.com\/hotel-glossar\/white-label-operator\/"},"modified":"2023-07-17T11:08:08","modified_gmt":"2023-07-17T09:08:08","slug":"white-label-operator","status":"publish","type":"glossary","link":"https:\/\/mrp-hotels.com\/en\/hotel-glossar\/white-label-operator\/","title":{"rendered":"White Label Operator"},"content":{"rendered":"<p>A <a class=\"glossaryLink\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;White Label Operator&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;div class=&amp;quot;cmtt_meaning_label&amp;quot;&amp;gt;1&amp;lt;\/div&amp;gt;&amp;lt;!-- wp:paragraph {&amp;quot;translatedWithWPMLTM&amp;quot;:&amp;quot;1&amp;quot;} --&amp;gt;\n&amp;lt;p&amp;gt;A white label operator is a company that offers hotel services in the name of another company, using the branding of the partner. The advantage is that an individually managed operation gains access to central reservation, sales and customer loyalty programs of an international hotel chain, but without giving up the established name of the hotel. The fee structure is composed of a percentage of room count and\/or total revenue, as well as revenue-based fees for customer loyalty programs, and typically amounts to 4-5% of the revenue.&amp;lt;\/p&amp;gt;\n&amp;lt;!-- \/wp:paragraph --&amp;gt;&amp;lt;div&amp;gt;&amp;lt;div class=&amp;quot;cmtt_meaning_label&amp;quot;&amp;gt;2&amp;lt;\/div&amp;gt;&amp;lt;!-- wp:paragraph --&amp;gt;\n&amp;lt;p&amp;gt;Ein White Label Operator ist ein Unternehmen, das Hotelleistungen im Namen eines anderen Unternehmens anbietet, wobei das Branding des Partners verwendet wird. Der Vorteil liegt darin, dass ein individuell gef&#xFC;hrter Betrieb Zugang zu zentralen Reservierungs-, Verkaufs- und Kundenbindungsprogrammen einer internationalen Hotelkette erh&#xE4;lt, ohne jedoch den etablierten Namen des Hotels aufzugeben. Die Geb&#xFC;hrenstruktur setzt sich aus einem prozentualen Anteil an der Zimmeranzahl und\/oder dem Gesamtumsatz sowie umsatzabh&#xE4;ngigen Geb&#xFC;hren f&#xFC;r Kundenbindungsprogramme zusammen und bel&#xE4;uft sich in der Regel auf 4-5% des Umsatzes.&amp;lt;\/p&amp;gt;\n&amp;lt;!-- \/wp:paragraph --&amp;gt;&amp;lt;\/div&amp;gt;&lt;\/div&gt;\" href=\"https:\/\/mrp-hotels.com\/en\/hotel-glossar\/white-label-operator\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">white label operator<\/a> is a company that offers hotel services in the name of another company, using the branding of the partner. The advantage is that an individually managed operation gains access to central reservation, sales and customer loyalty programs of an international hotel chain, but without giving up the established name of the hotel. The fee structure is composed of a percentage of room count and\/or total revenue, as well as revenue-based fees for customer loyalty programs, and typically amounts to 4-5% of the revenue.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A white label operator is a company that offers hotel services in the name of another company, using the branding of the partner. The advantage is that an individually managed operation gains access to central reservation, sales and customer loyalty programs of an international hotel chain, but without giving up the established name of the [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"menu_order":0,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"glossary-categories":[],"glossary-tags":[],"class_list":["post-30385","glossary","type-glossary","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>White Label Operator - mrp hotels<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mrp-hotels.com\/en\/hotel-glossar\/white-label-operator\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"White Label Operator - mrp hotels\" \/>\n<meta property=\"og:description\" content=\"A white label operator is a company that offers hotel services in the name of another company, using the branding of the partner. 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