{"id":30334,"date":"2023-07-17T10:57:46","date_gmt":"2023-07-17T08:57:46","guid":{"rendered":"https:\/\/mrp-hotels.com\/hotel-glossar\/kaltakquise\/"},"modified":"2025-06-03T12:50:03","modified_gmt":"2025-06-03T10:50:03","slug":"kaltakquise","status":"publish","type":"glossary","link":"https:\/\/mrp-hotels.com\/en\/hotel-glossar\/kaltakquise\/","title":{"rendered":"Cold Outreach"},"content":{"rendered":"<p>This involves the acquisition of new customers with whom no business relationship previously existed and whom one does not know personally. It involves making contact with the aim of convincing these potential customers of the products\/services and establishing a business relationship. Contact is thus established without a prior personal relationship, such as at a trade show, event, etc.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This involves the acquisition of new customers with whom no business relationship previously existed and whom one does not know personally. It involves making contact with the aim of convincing these potential customers of the products\/services and establishing a business relationship. 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