White-Label-Branding als Franchisekonzept für Hotels
Von Fred Hürst, Verwaltungsratspräsident MRP-Hotels Schweiz AG
Von Fred Hürst, Verwaltungsratspräsident MRP-Hotels Schweiz AG
Kettenhotellerie Hotelgruppen setzen auf nicht standardisierte Konzepte, um Einzelhotels zu werben.
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